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Evidence Guide: BSBMKG547 - Develop strategies to monetise digital engagement

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG547 - Develop strategies to monetise digital engagement

What evidence can you provide to prove your understanding of each of the following citeria?

Establish the monetisation of digital engagement

  1. Identify task requirements and applicable legal, organisational and financial frameworks
  2. Prepare criterion for channel monetisation according to organisational marketing strategies
  3. Research opportunities for paid, owned or earned customer engagement
  4. Select channel for monetisation
Identify task requirements and applicable legal, organisational and financial frameworks

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare criterion for channel monetisation according to organisational marketing strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research opportunities for paid, owned or earned customer engagement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select channel for monetisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create design interventions

  1. Analyse digital processes for reliability and customer trust
  2. Use authentication and security requirements for securing transactions according to organisational policies and procedures
  3. Model the digital customer engagement to select points-of-sale and closure according to organisational strategies
Analyse digital processes for reliability and customer trust

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use authentication and security requirements for securing transactions according to organisational policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Model the digital customer engagement to select points-of-sale and closure according to organisational strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select and implement tools and technologies

  1. Negotiate processing parameters with relevant stakeholders according to task requirements and organisational strategies
  2. Evaluate and select payment processing tools and technologies
  3. Identify and evaluate reliability of systems for the collection and analysis of transaction data
Negotiate processing parameters with relevant stakeholders according to task requirements and organisational strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and select payment processing tools and technologies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and evaluate reliability of systems for the collection and analysis of transaction data

Completed
Date:

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Monitor and evaluate performance

  1. Conduct review of performance with financial analytics service according to organisational strategies
  2. Track transaction metrics using suitable technologies
  3. Monitor and identify gaps in performance against requirements and adjust as necessary
  4. Evaluate and report on monetisation effectiveness to relevant personnel
Conduct review of performance with financial analytics service according to organisational strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Track transaction metrics using suitable technologies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and identify gaps in performance against requirements and adjust as necessary

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and report on monetisation effectiveness to relevant personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

develop at least one strategy to monetise digital engagement.

In the course the above, the candidate must:

analyse digital engagement channels and identify and evaluate the opportunities to monetise digital engagement

devise measurable success criteria for monetised transactions

design a model of customer engagement showing preferred points-of-sale and closure

describe how digital authentication and security works to develop customer trust

evaluate, negotiate and enter into service agreements

identify, document and present trends and performance information from transaction data.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

differences between paid, owned and earned customer engagement

barriers to streamlined transactions for digital users

features of digital applications required to enable transactions

engagement features of common digital financial transaction systems

features of current payment processing tools and technologies used in digital transactions

financial services legislation that impact on digital financial transactions

organisational strategies, policies and procedures.